Recruitment in the Digital Age 3 Ways to Use Blogs - Spark Hire

Recruitment in the Digital Age 3 Ways to Use Blogs - Spark HireWhen it comes to online recruiting and talent acquisition, blogging may not seem like the obvious choice for attracting top talent. However, if the digital age has revealed anything to us, its that tech-savvy users want mora more social media, more access and more content. Recruiter.com references research from Ask Your Target Market, which found that 50% of people read blogs and half of those are reading content related to their industry.With that said, its time to start thinking and planning for a company blog in order to attract todays job seekers. Get started with these three tips.1. Get the word out about your company.First and foremost, a blog works to get word out about your company. This is vital to your recruitment efforts as more and more job seekers search for opportunities online. Along with social media, blogs work to get information out there about your company, allow you to dialogue with those in your indu stry and share insight into the daily operations of your company and the people that work there.In plus-rechnen to providing exposure, blogs have a more technical significance as well. By including industry keywords in your blog posts and other search engine optimization (SEO) techniques, youll push your company to the top of the Google search rankings. In doing so, youll reach a broader base of visitors and users who are not only interested in your industry but engaged as well.2. Dialogue about your industry and company.A blog also works to showcase your industry and your role in it. Your website can only say so much without being overwhelming, but with a blog, there are no limits to the content you can have. In this respect, you can have a very big voice within your industry.Hard-working, motivated professionals in your industry will be actively searching for content that makes them better at their jobs. Your professional insights, made public through the blog, can help to shape t hese professionals and put you at the forefront of educating and mobilizing a new generation of workers within your industry. And when the time comes for them to jump ship at their current company, theyll be looking to join your ranks because youre a step up from the rest of the industry.3. Show a personal side to your company.Finally, blogs can mobilize your recruitment efforts because they act as a looking glass into the day-to-day operations of your company and the people that work there. In todays job search, candidates want to work for a company that is transparent, welcoming and innovative. Recruiter.com encourages companies to include guest posts from team managers, recruiters and other employees, which provide an inside look into the company culture. That, along with your industry insights and overall exposure, will work to recruit your industrys top talent.Do you think blogs are vital to recruitment efforts why or why not? Share now in our comments